Case Study
Simplifying complex stories into clear user paths.
Overview
Kettering College, established in 1967, is a non-profit college owned by Kettering Medical Center. The college offers education programs from certifications, two-year associate of science degrees, bachelor’s degrees, a master’s degree in Physician Assistant Studies, and an Occupational Therapy Doctorate.
Kettering College required a new custom website. They wanted a professional themed design that would attract and engage varied defined audiences, encompass marketing strategy, custom graphics, include third-party integrations for their admissions software and a newsletter, migrate existing data, add two new modules for donations and campus alerts, as well as provide on-going site maintenance and management.
Our Contributions
- Web Design + Development
- Custom Application Development
- Research
- Web Maintenance
The Challenge
Lion + Panda completed an audit of the existing site and interfacing third party resources, performed a research analysis of competitors, and market response, to determine keyword and content strategy. The challenge was in identified as it was determined that it would be necessary to develop some custom applications to be able to meet all the client performance objectives.
THE SOLUTION
Lion + Panda designed a new look for Kettering College that embraced to varied , with creating simple and clear user paths, we ultimately created a website that was uniquely designed to support multiple audiences without isolating or interfering with the different user types. The final product increased enrollment, recruited new staff and provided a resource to current students.updated components and added new functionality including:
- User friendly navigation
- Seamless integration of admissions software
- Custom applications for donations, and a covid alert module
- Access and ability to sign-up for the college newsletter
- Incorporation of all required data
- Developed new content
- Optimized the website for SEO
- Client capability to administer changes to specific content areas
THE RESULT
The client was so pleased with the website, the implementation, and the Lion + Panda team that they are keeping us busy by also utilizing many of our other services for Digital Marketing on a continual basis including:
- Social Media
- Email Targeting
- Landing pages
- Traditional advertising
- Ad design and copy writing
- Analytics and reporting
- Event promotion
Lion + Panda continues to provide maintenance and management with a dedicated project manager for the Kettering College website.
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