All Posts by Laura Osburn
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Dark Patterns Are Being Forced Into the Light
Perhaps you would like to hear the tale? It begins on a dark night, where a dark man waits… with a dark purpose. -Disney’s Aladdin 1992 What are dark patterns? The term “dark pattern” has been buzzing around the marketing and web design/development community and beyond lately after some… questionable tactics were used on a […]
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What Are User Personas and Should You Be Using Them?
What are user personas? We should all be working from a user-centric focus, that much we know, but do we know who our users are? Broadly speaking, yes. There is a veritable smorgasbord of analytics tools and survey, testing, and feedback services to capture a snapshot of your target audience. Use them and you’ll have […]
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5 Web Design Trends To Look For In 2021
It’s a bit ironic that I am writing a top trend post given my habit of largely eschewing trends in my own work. The issue I have with trends is that they are…well, trends. By their nature, they may make your website aesthetically obsolete in a year. Nonetheless, every January I find myself consuming top […]